Dual shopping mall intercept surveys as a research method to investigate Malaysian consumers store choice preferences

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Dual shopping mall intercept surveys as a research method to investigate Malaysian consumers store choice preferences

Two parallel shopping mall intercept surveys were utilised to investigate the importance of the variables influencing respondents' choice of preferred retail outlet for the purchase of fresh meat and fresh fruit and vegetables. As the questionnaire for both products was too large for a shopping...

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Bibliographic Details
Main Authors:	Batt, Peter, Chamhuri, N.
Other Authors:	ANZMAC 2011
Format:	Conference Paper
Published:	ANZMAC 2011 2011
Subjects:	store choice shopping mall intercept survey research method
Online Access:	http://hdl.handle.net/20.500.11937/13444

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