Dual shopping mall intercept surveys as a research method to investigate Malaysian consumers store choice preferences
Two parallel shopping mall intercept surveys were utilised to investigate the importance of the variables influencing respondents' choice of preferred retail outlet for the purchase of fresh meat and fresh fruit and vegetables. As the questionnaire for both products was too large for a shopping...
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| Format: | Conference Paper |
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ANZMAC 2011
2011
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| Online Access: | http://hdl.handle.net/20.500.11937/13444 |