Dual shopping mall intercept surveys as a research method to investigate Malaysian consumers store choice preferences
Two parallel shopping mall intercept surveys were utilised to investigate the importance of the variables influencing respondents' choice of preferred retail outlet for the purchase of fresh meat and fresh fruit and vegetables. As the questionnaire for both products was too large for a shopping...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Conference Paper |
| Published: |
ANZMAC 2011
2011
|
| Subjects: | |
| Online Access: | http://hdl.handle.net/20.500.11937/13444 |
| _version_ | 1848748349052682240 |
|---|---|
| author | Batt, Peter Chamhuri, N. |
| author2 | ANZMAC 2011 |
| author_facet | ANZMAC 2011 Batt, Peter Chamhuri, N. |
| author_sort | Batt, Peter |
| building | Curtin Institutional Repository |
| collection | Online Access |
| description | Two parallel shopping mall intercept surveys were utilised to investigate the importance of the variables influencing respondents' choice of preferred retail outlet for the purchase of fresh meat and fresh fruit and vegetables. As the questionnaire for both products was too large for a shopping mall intercept survey, an alternative method of data collection was utilised for the study. To ensure that each shopper had an equal chance of being sampled, the researcher and two emumerators occupied positions at different entrances of both modern and traditional retail outlets interviewing every 7th person that passed them. The results demonstrate that there were no significant differences between the data sets, thereby enabling the researcher to compare the variables impacting on the decision to purchase fresh meat and fresh produce. |
| first_indexed | 2025-11-14T07:03:37Z |
| format | Conference Paper |
| id | curtin-20.500.11937-13444 |
| institution | Curtin University Malaysia |
| institution_category | Local University |
| last_indexed | 2025-11-14T07:03:37Z |
| publishDate | 2011 |
| publisher | ANZMAC 2011 |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | curtin-20.500.11937-134442017-01-30T11:37:10Z Dual shopping mall intercept surveys as a research method to investigate Malaysian consumers store choice preferences Batt, Peter Chamhuri, N. ANZMAC 2011 store choice shopping mall intercept survey research method Two parallel shopping mall intercept surveys were utilised to investigate the importance of the variables influencing respondents' choice of preferred retail outlet for the purchase of fresh meat and fresh fruit and vegetables. As the questionnaire for both products was too large for a shopping mall intercept survey, an alternative method of data collection was utilised for the study. To ensure that each shopper had an equal chance of being sampled, the researcher and two emumerators occupied positions at different entrances of both modern and traditional retail outlets interviewing every 7th person that passed them. The results demonstrate that there were no significant differences between the data sets, thereby enabling the researcher to compare the variables impacting on the decision to purchase fresh meat and fresh produce. 2011 Conference Paper http://hdl.handle.net/20.500.11937/13444 ANZMAC 2011 fulltext |
| spellingShingle | store choice shopping mall intercept survey research method Batt, Peter Chamhuri, N. Dual shopping mall intercept surveys as a research method to investigate Malaysian consumers store choice preferences |
| title | Dual shopping mall intercept surveys as a research method to investigate Malaysian consumers store choice preferences |
| title_full | Dual shopping mall intercept surveys as a research method to investigate Malaysian consumers store choice preferences |
| title_fullStr | Dual shopping mall intercept surveys as a research method to investigate Malaysian consumers store choice preferences |
| title_full_unstemmed | Dual shopping mall intercept surveys as a research method to investigate Malaysian consumers store choice preferences |
| title_short | Dual shopping mall intercept surveys as a research method to investigate Malaysian consumers store choice preferences |
| title_sort | dual shopping mall intercept surveys as a research method to investigate malaysian consumers store choice preferences |
| topic | store choice shopping mall intercept survey research method |
| url | http://hdl.handle.net/20.500.11937/13444 |