Factors Affecting RFID Adoption: An Exploratory Study

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Factors Affecting RFID Adoption: An Exploratory Study

In marketing, a customer purchases a product while a consumer uses the product; which means that an adopter of an innovation behaves like a consumer of a new product. But surprisingly no initiative has been made to relate/integrate an adopter with a consumer. This article has done this. Technologica...

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Bibliographic Details
Main Authors:	Hossain, M., Quaddus, Mohammed
Format:	Journal Article
Published:	IGI Global 2014
Online Access:	http://hdl.handle.net/20.500.11937/13393

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