Factors Affecting RFID Adoption: An Exploratory Study
In marketing, a customer purchases a product while a consumer uses the product; which means that an adopter of an innovation behaves like a consumer of a new product. But surprisingly no initiative has been made to relate/integrate an adopter with a consumer. This article has done this. Technologica...
| Main Authors: | , |
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| Format: | Journal Article |
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IGI Global
2014
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| Online Access: | http://hdl.handle.net/20.500.11937/13393 |