Factors Affecting RFID Adoption: An Exploratory Study

In marketing, a customer purchases a product while a consumer uses the product; which means that an adopter of an innovation behaves like a consumer of a new product. But surprisingly no initiative has been made to relate/integrate an adopter with a consumer. This article has done this. Technologica...

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Main Authors: Hossain, M., Quaddus, Mohammed
Format: Journal Article
Published: IGI Global 2014
Online Access:http://hdl.handle.net/20.500.11937/13393
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author Hossain, M.
Quaddus, Mohammed
author_facet Hossain, M.
Quaddus, Mohammed
author_sort Hossain, M.
building Curtin Institutional Repository
collection Online Access
description In marketing, a customer purchases a product while a consumer uses the product; which means that an adopter of an innovation behaves like a consumer of a new product. But surprisingly no initiative has been made to relate/integrate an adopter with a consumer. This article has done this. Technological, organizational, environmental factors as well as “expectations” from using the technology are important for the acceptance and continued use of a technological innovation. This paper integrates the effect of innovation characteristics along with the expectation on RFID adoption, in the context of Australian livestock industry. To do this, this study first presents a theoretical analysis then presents the outcomes from eight interviews which were con¬ducted among livestock farms in Australia. Finally, it proposes a research framework while proposing eleven propositions related to RFID adoption. Contribution-wise, policy makers may compare their experience with this study, evaluate the past, and find the future direction.
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spelling curtin-20.500.11937-133932017-09-13T14:56:51Z Factors Affecting RFID Adoption: An Exploratory Study Hossain, M. Quaddus, Mohammed In marketing, a customer purchases a product while a consumer uses the product; which means that an adopter of an innovation behaves like a consumer of a new product. But surprisingly no initiative has been made to relate/integrate an adopter with a consumer. This article has done this. Technological, organizational, environmental factors as well as “expectations” from using the technology are important for the acceptance and continued use of a technological innovation. This paper integrates the effect of innovation characteristics along with the expectation on RFID adoption, in the context of Australian livestock industry. To do this, this study first presents a theoretical analysis then presents the outcomes from eight interviews which were con¬ducted among livestock farms in Australia. Finally, it proposes a research framework while proposing eleven propositions related to RFID adoption. Contribution-wise, policy makers may compare their experience with this study, evaluate the past, and find the future direction. 2014 Journal Article http://hdl.handle.net/20.500.11937/13393 10.4018/ijisscm.2014070102 IGI Global restricted
spellingShingle Hossain, M.
Quaddus, Mohammed
Factors Affecting RFID Adoption: An Exploratory Study
title Factors Affecting RFID Adoption: An Exploratory Study
title_full Factors Affecting RFID Adoption: An Exploratory Study
title_fullStr Factors Affecting RFID Adoption: An Exploratory Study
title_full_unstemmed Factors Affecting RFID Adoption: An Exploratory Study
title_short Factors Affecting RFID Adoption: An Exploratory Study
title_sort factors affecting rfid adoption: an exploratory study
url http://hdl.handle.net/20.500.11937/13393