Attracting and Retaining Staff: The Role of Branding and Industry Image
In increasingly competitive labour markets, attracting and retaining talent has become a prime concern of organisations. Employers need to understand the range of factors that influence career decision making and the role of employer branding in attracting human capital that best fits and contribute...
| Main Authors: | , , , |
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| Other Authors: | |
| Format: | Book Chapter |
| Published: |
Springer
2014
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| Subjects: | |
| Online Access: | http://hdl.handle.net/20.500.11937/13075 |
| _version_ | 1848748251788869632 |
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| author | Wallace, M. Lings, I. Cameron, Roslyn Sheldon, N. |
| author2 | Roger Harris |
| author_facet | Roger Harris Wallace, M. Lings, I. Cameron, Roslyn Sheldon, N. |
| author_sort | Wallace, M. |
| building | Curtin Institutional Repository |
| collection | Online Access |
| description | In increasingly competitive labour markets, attracting and retaining talent has become a prime concern of organisations. Employers need to understand the range of factors that influence career decision making and the role of employer branding in attracting human capital that best fits and contributes to the strategic aims of an organisation. This chapter identifies the changing factors that attract people to certain employment and industries and discusses the importance of aligning employer branding with employee branding to create a strong, genuine and lasting employer brand. Whilst organisations have long used marketing and branding practices to engender loyalty in customers, they are increasingly expanding this activity to differentiate organisations and make them attractive from an employee perspective. This chapter discusses employer branding and industry image as two important components of attraction strategies and describes ways companies can maximise their brand awareness in the employment market to both current and future employees. |
| first_indexed | 2025-11-14T07:02:05Z |
| format | Book Chapter |
| id | curtin-20.500.11937-13075 |
| institution | Curtin University Malaysia |
| institution_category | Local University |
| last_indexed | 2025-11-14T07:02:05Z |
| publishDate | 2014 |
| publisher | Springer |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | curtin-20.500.11937-130752023-02-13T08:01:37Z Attracting and Retaining Staff: The Role of Branding and Industry Image Wallace, M. Lings, I. Cameron, Roslyn Sheldon, N. Roger Harris Tom Short learning and development workplace coaching critical management studies workplace learning workforce development human resource development workplace mentoring vocational education human resource management HRM HRD career planning In increasingly competitive labour markets, attracting and retaining talent has become a prime concern of organisations. Employers need to understand the range of factors that influence career decision making and the role of employer branding in attracting human capital that best fits and contributes to the strategic aims of an organisation. This chapter identifies the changing factors that attract people to certain employment and industries and discusses the importance of aligning employer branding with employee branding to create a strong, genuine and lasting employer brand. Whilst organisations have long used marketing and branding practices to engender loyalty in customers, they are increasingly expanding this activity to differentiate organisations and make them attractive from an employee perspective. This chapter discusses employer branding and industry image as two important components of attraction strategies and describes ways companies can maximise their brand awareness in the employment market to both current and future employees. 2014 Book Chapter http://hdl.handle.net/20.500.11937/13075 10.1007/978-981-4560-58-0_2 Springer restricted |
| spellingShingle | learning and development workplace coaching critical management studies workplace learning workforce development human resource development workplace mentoring vocational education human resource management HRM HRD career planning Wallace, M. Lings, I. Cameron, Roslyn Sheldon, N. Attracting and Retaining Staff: The Role of Branding and Industry Image |
| title | Attracting and Retaining Staff: The Role of Branding and Industry Image |
| title_full | Attracting and Retaining Staff: The Role of Branding and Industry Image |
| title_fullStr | Attracting and Retaining Staff: The Role of Branding and Industry Image |
| title_full_unstemmed | Attracting and Retaining Staff: The Role of Branding and Industry Image |
| title_short | Attracting and Retaining Staff: The Role of Branding and Industry Image |
| title_sort | attracting and retaining staff: the role of branding and industry image |
| topic | learning and development workplace coaching critical management studies workplace learning workforce development human resource development workplace mentoring vocational education human resource management HRM HRD career planning |
| url | http://hdl.handle.net/20.500.11937/13075 |