Attracting and Retaining Staff: The Role of Branding and Industry Image
In increasingly competitive labour markets, attracting and retaining talent has become a prime concern of organisations. Employers need to understand the range of factors that influence career decision making and the role of employer branding in attracting human capital that best fits and contribute...
| Main Authors: | , , , |
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| Other Authors: | |
| Format: | Book Chapter |
| Published: |
Springer
2014
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| Subjects: | |
| Online Access: | http://hdl.handle.net/20.500.11937/13075 |