Attracting and Retaining Staff: The Role of Branding and Industry Image

In increasingly competitive labour markets, attracting and retaining talent has become a prime concern of organisations. Employers need to understand the range of factors that influence career decision making and the role of employer branding in attracting human capital that best fits and contribute...

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Bibliographic Details
Main Authors: Wallace, M., Lings, I., Cameron, Roslyn, Sheldon, N.
Other Authors: Roger Harris
Format: Book Chapter
Published: Springer 2014
Subjects:
Online Access:http://hdl.handle.net/20.500.11937/13075