Reporting on social marketing issues - a news media analysis

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Reporting on social marketing issues - a news media analysis

This paper explores online news media reporting through automated web content analysis to determine the prevalence and attitudes of social marketing issues across various countries. Results showed that Education and Work was the most commonly reported on category followed by Health Services, Family...

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Bibliographic Details
Main Authors:	Gill, Donna, Mattinson, M., Scharl, A.
Other Authors:	Daniela Spanjaard
Format:	Conference Paper
Published:	University of Western Sydney 2008
Subjects:	Social marketing Cross cultural Online news media Web content analysis
Online Access:	http://hdl.handle.net/20.500.11937/12887

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