Reporting on social marketing issues - a news media analysis
This paper explores online news media reporting through automated web content analysis to determine the prevalence and attitudes of social marketing issues across various countries. Results showed that Education and Work was the most commonly reported on category followed by Health Services, Family...
| Main Authors: | , , |
|---|---|
| Other Authors: | |
| Format: | Conference Paper |
| Published: |
University of Western Sydney
2008
|
| Subjects: | |
| Online Access: | http://hdl.handle.net/20.500.11937/12887 |