Reporting on social marketing issues - a news media analysis
This paper explores online news media reporting through automated web content analysis to determine the prevalence and attitudes of social marketing issues across various countries. Results showed that Education and Work was the most commonly reported on category followed by Health Services, Family...
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| Format: | Conference Paper |
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University of Western Sydney
2008
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| Online Access: | http://hdl.handle.net/20.500.11937/12887 |
| _version_ | 1848748201373335552 |
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| author | Gill, Donna Mattinson, M. Scharl, A. |
| author2 | Daniela Spanjaard |
| author_facet | Daniela Spanjaard Gill, Donna Mattinson, M. Scharl, A. |
| author_sort | Gill, Donna |
| building | Curtin Institutional Repository |
| collection | Online Access |
| description | This paper explores online news media reporting through automated web content analysis to determine the prevalence and attitudes of social marketing issues across various countries. Results showed that Education and Work was the most commonly reported on category followed by Health Services, Family Planning, Environment, Crime and Justice and Road Safety. News media reporting in South Africa was particularly strong across Education and Work as well as Health Services. Canada recorded the highest reporting for Family Planning. New Zealand was the most prevalent reporter for the Environmental category. Crime and Justice and Road Safety only contributed a negligible amount to the overall term frequency counts across all categories. Social marketing stakeholders must continue to rally supportfrom the media in order to increase awareness of specific issues facing countries and society. |
| first_indexed | 2025-11-14T07:01:17Z |
| format | Conference Paper |
| id | curtin-20.500.11937-12887 |
| institution | Curtin University Malaysia |
| institution_category | Local University |
| last_indexed | 2025-11-14T07:01:17Z |
| publishDate | 2008 |
| publisher | University of Western Sydney |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | curtin-20.500.11937-128872022-11-21T06:47:04Z Reporting on social marketing issues - a news media analysis Gill, Donna Mattinson, M. Scharl, A. Daniela Spanjaard Sara Denize Neeru Sharma Social marketing Cross cultural Online news media Web content analysis This paper explores online news media reporting through automated web content analysis to determine the prevalence and attitudes of social marketing issues across various countries. Results showed that Education and Work was the most commonly reported on category followed by Health Services, Family Planning, Environment, Crime and Justice and Road Safety. News media reporting in South Africa was particularly strong across Education and Work as well as Health Services. Canada recorded the highest reporting for Family Planning. New Zealand was the most prevalent reporter for the Environmental category. Crime and Justice and Road Safety only contributed a negligible amount to the overall term frequency counts across all categories. Social marketing stakeholders must continue to rally supportfrom the media in order to increase awareness of specific issues facing countries and society. 2008 Conference Paper http://hdl.handle.net/20.500.11937/12887 University of Western Sydney fulltext |
| spellingShingle | Social marketing Cross cultural Online news media Web content analysis Gill, Donna Mattinson, M. Scharl, A. Reporting on social marketing issues - a news media analysis |
| title | Reporting on social marketing issues - a news media analysis |
| title_full | Reporting on social marketing issues - a news media analysis |
| title_fullStr | Reporting on social marketing issues - a news media analysis |
| title_full_unstemmed | Reporting on social marketing issues - a news media analysis |
| title_short | Reporting on social marketing issues - a news media analysis |
| title_sort | reporting on social marketing issues - a news media analysis |
| topic | Social marketing Cross cultural Online news media Web content analysis |
| url | http://hdl.handle.net/20.500.11937/12887 |