The role of marketing managers' commitment and involvement in marketing strategy implementation

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The role of marketing managers' commitment and involvement in marketing strategy implementation

This study examines the role of marketing mangers' commitment and involvement in implementing marketing strategies. The data were collected from marketing managers of different organizations who had implemented a strategic marketing plan in the last five years. The study reveals that marketing...

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Bibliographic Details
Main Authors:	Ramaseshan, Balasubramanian, Ishak, A., Rabbanee, Fazlul
Format:	Journal Article
Published:	Taylor and Francis 2013
Subjects:	managers’ commitment innovative culture job autonomy marketing strategy implementation organizational performance
Online Access:	http://hdl.handle.net/20.500.11937/12842

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