The role of marketing managers' commitment and involvement in marketing strategy implementation
This study examines the role of marketing mangers' commitment and involvement in implementing marketing strategies. The data were collected from marketing managers of different organizations who had implemented a strategic marketing plan in the last five years. The study reveals that marketing...
| Main Authors: | , , |
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| Format: | Journal Article |
| Published: |
Taylor and Francis
2013
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| Subjects: | |
| Online Access: | http://hdl.handle.net/20.500.11937/12842 |