Health regions as tourism destinations: A new approach to regional development?

The driving forces for the emerging health tourism market match those observed for the entire health care industry and include demographic and psychographic change with a growing health awareness creating demand for a new range of health related products and services in a leisure setting. Considerin...

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Bibliographic Details
Main Authors: Pforr, Christof, Pechlaner, H., Locher, C., Jochmann, J.
Other Authors: Konstantinos Andriotis
Format: Conference Paper
Published: IATOUR 2012
Online Access:http://hdl.handle.net/20.500.11937/12716