Vignettes in the two-step arrival of the internet of things and its reshaping of marketing management’s service-dominant logic

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Vignettes in the two-step arrival of the internet of things and its reshaping of marketing management’s service-dominant logic

This commentary offers vignettes on the introductions of the ‘internet of things’ (IoT) and their impacts on revising the service-dominant (S-D) logic paradigm in marketing. Except smart phones, most consumer households are not participating now in the IoT revolution – but most product-service radic...

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Bibliographic Details
Main Authors:	Woodside, Arch, Sood, S.
Format:	Journal Article
Published:	Routledge 2017
Online Access:	http://hdl.handle.net/20.500.11937/12688

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