Vignettes in the two-step arrival of the internet of things and its reshaping of marketing management’s service-dominant logic
This commentary offers vignettes on the introductions of the ‘internet of things’ (IoT) and their impacts on revising the service-dominant (S-D) logic paradigm in marketing. Except smart phones, most consumer households are not participating now in the IoT revolution – but most product-service radic...
| Main Authors: | , |
|---|---|
| Format: | Journal Article |
| Published: |
Routledge
2017
|
| Online Access: | http://hdl.handle.net/20.500.11937/12688 |