Vignettes in the two-step arrival of the internet of things and its reshaping of marketing management’s service-dominant logic
This commentary offers vignettes on the introductions of the ‘internet of things’ (IoT) and their impacts on revising the service-dominant (S-D) logic paradigm in marketing. Except smart phones, most consumer households are not participating now in the IoT revolution – but most product-service radic...
| Main Authors: | , |
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| Format: | Journal Article |
| Published: |
Routledge
2017
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| Online Access: | http://hdl.handle.net/20.500.11937/12688 |
| _version_ | 1848748146872549376 |
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| author | Woodside, Arch Sood, S. |
| author_facet | Woodside, Arch Sood, S. |
| author_sort | Woodside, Arch |
| building | Curtin Institutional Repository |
| collection | Online Access |
| description | This commentary offers vignettes on the introductions of the ‘internet of things’ (IoT) and their impacts on revising the service-dominant (S-D) logic paradigm in marketing. Except smart phones, most consumer households are not participating now in the IoT revolution – but most product-service radical innovations include a 20+ year low-growth start-up. Because the benefits really are enormous and the technical advances in smart devices are now rapidly improving, expect the IoT revolution to hit hard in all areas of daily life before 2025 similar to the great impacts occurring now in business-to-business applications. This study proposes substantial revisions in the S-D logic due to the upcoming take-off stage of adopting radically new IoT innovations. |
| first_indexed | 2025-11-14T07:00:25Z |
| format | Journal Article |
| id | curtin-20.500.11937-12688 |
| institution | Curtin University Malaysia |
| institution_category | Local University |
| last_indexed | 2025-11-14T07:00:25Z |
| publishDate | 2017 |
| publisher | Routledge |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | curtin-20.500.11937-126882017-09-13T15:54:45Z Vignettes in the two-step arrival of the internet of things and its reshaping of marketing management’s service-dominant logic Woodside, Arch Sood, S. This commentary offers vignettes on the introductions of the ‘internet of things’ (IoT) and their impacts on revising the service-dominant (S-D) logic paradigm in marketing. Except smart phones, most consumer households are not participating now in the IoT revolution – but most product-service radical innovations include a 20+ year low-growth start-up. Because the benefits really are enormous and the technical advances in smart devices are now rapidly improving, expect the IoT revolution to hit hard in all areas of daily life before 2025 similar to the great impacts occurring now in business-to-business applications. This study proposes substantial revisions in the S-D logic due to the upcoming take-off stage of adopting radically new IoT innovations. 2017 Journal Article http://hdl.handle.net/20.500.11937/12688 10.1080/0267257X.2016.1246748 Routledge restricted |
| spellingShingle | Woodside, Arch Sood, S. Vignettes in the two-step arrival of the internet of things and its reshaping of marketing management’s service-dominant logic |
| title | Vignettes in the two-step arrival of the internet of things and its reshaping of marketing management’s service-dominant logic |
| title_full | Vignettes in the two-step arrival of the internet of things and its reshaping of marketing management’s service-dominant logic |
| title_fullStr | Vignettes in the two-step arrival of the internet of things and its reshaping of marketing management’s service-dominant logic |
| title_full_unstemmed | Vignettes in the two-step arrival of the internet of things and its reshaping of marketing management’s service-dominant logic |
| title_short | Vignettes in the two-step arrival of the internet of things and its reshaping of marketing management’s service-dominant logic |
| title_sort | vignettes in the two-step arrival of the internet of things and its reshaping of marketing management’s service-dominant logic |
| url | http://hdl.handle.net/20.500.11937/12688 |