Shopping Motivation as a Moderator in the Retail Service Evaluation

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Shopping Motivation as a Moderator in the Retail Service Evaluation

Purpose – Prior research explores the moderating effects of age and gender on the relationships in the comprehensive service evaluation model, but it ignores the role of contextual variables. The study aims to test the moderating effect of an important contextual variable (shopping motivation) on th...

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Bibliographic Details
Main Authors:	Luk, S.T., Sharma, Piyush, Chen, I.S.
Format:	Journal Article
Published:	Emerald Group Publishing Limited 2013
Subjects:	Moderator effects Customer satisfaction Sacrifice Shopping motivation Service quality Utilitarian Hedonic Service quality assurance Perceived value
Online Access:	http://hdl.handle.net/20.500.11937/12554

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