Shopping Motivation as a Moderator in the Retail Service Evaluation

Shopping Motivation as a Moderator in the Retail Service Evaluation

Purpose – Prior research explores the moderating effects of age and gender on the relationships in the comprehensive service evaluation model, but it ignores the role of contextual variables. The study aims to test the moderating effect of an important contextual variable (shopping motivation) on th...

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Bibliographic Details
Main Authors: Luk, S.T., Sharma, Piyush, Chen, I.S.
Format: Journal Article
Published: Emerald Group Publishing Limited 2013
Subjects:
Moderator effects
Customer satisfaction
Sacrifice
Shopping motivation
Service quality
Utilitarian
Hedonic
Service quality assurance
Perceived value
Online Access:http://hdl.handle.net/20.500.11937/12554

Internet

http://hdl.handle.net/20.500.11937/12554

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