The Role of Integrated Customer Relationship Management and Social Capital on Customer Relationship Management Success

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The Role of Integrated Customer Relationship Management and Social Capital on Customer Relationship Management Success

Since the market competition becomes intense nothing but an integrated customer relationship management (ICRM) framework supported by social capital helps an organization to be successful. Few researches have been conducted in this regard where those issues are considered in isolation rather in an i...

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Bibliographic Details
Main Authors:	Alamgir, Mohammed, Quaddus, Mohammed
Other Authors:	Siana Halim
Format:	Conference Paper
Published:	Institute for Research and Community Service, Petra Christian University 2013
Subjects:	social capital Bank CRM success Integrated customer relationship management
Online Access:	http://hdl.handle.net/20.500.11937/12316

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