The Role of Integrated Customer Relationship Management and Social Capital on Customer Relationship Management Success
Since the market competition becomes intense nothing but an integrated customer relationship management (ICRM) framework supported by social capital helps an organization to be successful. Few researches have been conducted in this regard where those issues are considered in isolation rather in an i...
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| Format: | Conference Paper |
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Institute for Research and Community Service, Petra Christian University
2013
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| Online Access: | http://hdl.handle.net/20.500.11937/12316 |