The impact of service separation on customer-firm relationships: A social exchange perspective

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The impact of service separation on customer-firm relationships: A social exchange perspective

Building on a number of theoretical grounds from social and marketing domains, this thesis investigates the impact of service separation on customer-firm relationships. The thesis utilises an empirical approach using data collected from retail banking in Saudi Arabia. Findings indicate a number of i...

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Bibliographic Details
Main Author:	Alhathal, Faisal Thamer J.
Format:	Thesis
Language:	English
Published:	Curtin University 2015
Online Access:	http://hdl.handle.net/20.500.11937/1222

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