The impact of service separation on customer-firm relationships: A social exchange perspective
Building on a number of theoretical grounds from social and marketing domains, this thesis investigates the impact of service separation on customer-firm relationships. The thesis utilises an empirical approach using data collected from retail banking in Saudi Arabia. Findings indicate a number of i...
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| Format: | Thesis |
| Language: | English |
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Curtin University
2015
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| Online Access: | http://hdl.handle.net/20.500.11937/1222 |