The impact of service separation on customer-firm relationships: A social exchange perspective

Building on a number of theoretical grounds from social and marketing domains, this thesis investigates the impact of service separation on customer-firm relationships. The thesis utilises an empirical approach using data collected from retail banking in Saudi Arabia. Findings indicate a number of i...

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Main Author: Alhathal, Faisal Thamer J.
Format: Thesis
Language:English
Published: Curtin University 2015
Online Access:http://hdl.handle.net/20.500.11937/1222
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author Alhathal, Faisal Thamer J.
author_facet Alhathal, Faisal Thamer J.
author_sort Alhathal, Faisal Thamer J.
building Curtin Institutional Repository
collection Online Access
description Building on a number of theoretical grounds from social and marketing domains, this thesis investigates the impact of service separation on customer-firm relationships. The thesis utilises an empirical approach using data collected from retail banking in Saudi Arabia. Findings indicate a number of interesting results pertaining to the impact of service separation. While separation may further enhance the perception of convenience, it presents potentially alarming effects on customer-firm relationship quality, loyalty and word-of-mouth.
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spelling curtin-20.500.11937-12222017-02-20T06:39:51Z The impact of service separation on customer-firm relationships: A social exchange perspective Alhathal, Faisal Thamer J. Building on a number of theoretical grounds from social and marketing domains, this thesis investigates the impact of service separation on customer-firm relationships. The thesis utilises an empirical approach using data collected from retail banking in Saudi Arabia. Findings indicate a number of interesting results pertaining to the impact of service separation. While separation may further enhance the perception of convenience, it presents potentially alarming effects on customer-firm relationship quality, loyalty and word-of-mouth. 2015 Thesis http://hdl.handle.net/20.500.11937/1222 en Curtin University fulltext
spellingShingle Alhathal, Faisal Thamer J.
The impact of service separation on customer-firm relationships: A social exchange perspective
title The impact of service separation on customer-firm relationships: A social exchange perspective
title_full The impact of service separation on customer-firm relationships: A social exchange perspective
title_fullStr The impact of service separation on customer-firm relationships: A social exchange perspective
title_full_unstemmed The impact of service separation on customer-firm relationships: A social exchange perspective
title_short The impact of service separation on customer-firm relationships: A social exchange perspective
title_sort impact of service separation on customer-firm relationships: a social exchange perspective
url http://hdl.handle.net/20.500.11937/1222