'Where do you want to go today?' An analysis of family group decisions to visit museums

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'Where do you want to go today?' An analysis of family group decisions to visit museums

Families with children are important arts audiences. Yet, few studies have examined the pre-purchase behaviour of this market segment. In contrast to previous research, this paper employs an interpretative approach to study the interactive dynamics of family groups within a single decision context....

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Bibliographic Details
Main Authors:	Wu, K., Holmes, Kirsten, Tribe, J.
Format:	Journal Article
Published:	Routledge 2010
Online Access:	http://hdl.handle.net/20.500.11937/11988

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