'Where do you want to go today?' An analysis of family group decisions to visit museums
Families with children are important arts audiences. Yet, few studies have examined the pre-purchase behaviour of this market segment. In contrast to previous research, this paper employs an interpretative approach to study the interactive dynamics of family groups within a single decision context....
| Main Authors: | , , |
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| Format: | Journal Article |
| Published: |
Routledge
2010
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| Online Access: | http://hdl.handle.net/20.500.11937/11988 |