A new approach to measuring materialism

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A new approach to measuring materialism

This paper presents a different set of measurement for materialism based on the theoretical foundation of Richins and Dawson. After various tests, a new 16-item scale was developed to measure four components of materialism, namely material success, material happiness, material essentiality and mater...

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Bibliographic Details
Main Authors:	Trinh, Viet, Phau, Ian
Other Authors:	Seung-Hee Lee
Format:	Conference Paper
Published:	Korean Scholars of Marketing Science 2012
Subjects:	Materialism Measurement Scale
Online Access:	http://hdl.handle.net/20.500.11937/11901

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