A new approach to measuring materialism
This paper presents a different set of measurement for materialism based on the theoretical foundation of Richins and Dawson. After various tests, a new 16-item scale was developed to measure four components of materialism, namely material success, material happiness, material essentiality and mater...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Conference Paper |
| Published: |
Korean Scholars of Marketing Science
2012
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| Subjects: | |
| Online Access: | http://hdl.handle.net/20.500.11937/11901 |