A new approach to measuring materialism
This paper presents a different set of measurement for materialism based on the theoretical foundation of Richins and Dawson. After various tests, a new 16-item scale was developed to measure four components of materialism, namely material success, material happiness, material essentiality and mater...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Conference Paper |
| Published: |
Korean Scholars of Marketing Science
2012
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| Subjects: | |
| Online Access: | http://hdl.handle.net/20.500.11937/11901 |
| _version_ | 1848747928435294208 |
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| author | Trinh, Viet Phau, Ian |
| author2 | Seung-Hee Lee |
| author_facet | Seung-Hee Lee Trinh, Viet Phau, Ian |
| author_sort | Trinh, Viet |
| building | Curtin Institutional Repository |
| collection | Online Access |
| description | This paper presents a different set of measurement for materialism based on the theoretical foundation of Richins and Dawson. After various tests, a new 16-item scale was developed to measure four components of materialism, namely material success, material happiness, material essentiality and material distinctiveness. |
| first_indexed | 2025-11-14T06:56:56Z |
| format | Conference Paper |
| id | curtin-20.500.11937-11901 |
| institution | Curtin University Malaysia |
| institution_category | Local University |
| last_indexed | 2025-11-14T06:56:56Z |
| publishDate | 2012 |
| publisher | Korean Scholars of Marketing Science |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | curtin-20.500.11937-119012017-02-28T01:32:57Z A new approach to measuring materialism Trinh, Viet Phau, Ian Seung-Hee Lee Materialism Measurement Scale This paper presents a different set of measurement for materialism based on the theoretical foundation of Richins and Dawson. After various tests, a new 16-item scale was developed to measure four components of materialism, namely material success, material happiness, material essentiality and material distinctiveness. 2012 Conference Paper http://hdl.handle.net/20.500.11937/11901 Korean Scholars of Marketing Science fulltext |
| spellingShingle | Materialism Measurement Scale Trinh, Viet Phau, Ian A new approach to measuring materialism |
| title | A new approach to measuring materialism |
| title_full | A new approach to measuring materialism |
| title_fullStr | A new approach to measuring materialism |
| title_full_unstemmed | A new approach to measuring materialism |
| title_short | A new approach to measuring materialism |
| title_sort | new approach to measuring materialism |
| topic | Materialism Measurement Scale |
| url | http://hdl.handle.net/20.500.11937/11901 |