Corporate social responsibility branding: the role of organisational identity and its impact on performance

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Corporate social responsibility branding: the role of organisational identity and its impact on performance

The concept of corporate social responsibility (CSR) has received much attention over several decades, although its definition has splintered into different perspectives termed in this thesis as economic, socio-political, and managerial. Apart from perspective differences, a number of terminologies...

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Bibliographic Details
Main Author:	Suprawan, Lokweetpun
Format:	Thesis
Language:	English
Published:	Curtin University 2011
Subjects:	environmental awareness socio-political corporate social responsibility (CSR) economic community commitment financial fairness organisational identity employee concern CSR branding managerial approach corporate performance
Online Access:	http://hdl.handle.net/20.500.11937/1190

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