Corporate social responsibility branding: the role of organisational identity and its impact on performance

Corporate social responsibility branding: the role of organisational identity and its impact on performance

The concept of corporate social responsibility (CSR) has received much attention over several decades, although its definition has splintered into different perspectives termed in this thesis as economic, socio-political, and managerial. Apart from perspective differences, a number of terminologies...

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Bibliographic Details
Main Author: Suprawan, Lokweetpun
Format: Thesis
Language:English
Published: Curtin University 2011
Subjects:
environmental awareness
socio-political
corporate social responsibility (CSR)
economic
community commitment
financial fairness
organisational identity
employee concern
CSR branding
managerial approach
corporate performance
Online Access:http://hdl.handle.net/20.500.11937/1190

Internet

http://hdl.handle.net/20.500.11937/1190

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