Exploring the role of salesperson attributes and service behaviors in adaptive selling
Services organizations face ever-increasing customer demands and competition in the marketplace, especially in the face-to-face adaptive sales encounters at retail level, making it extremely important to recruit the right kind of salespeople and give them the right kind of training to serve their cu...
| Main Authors: | , |
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| Format: | Book Chapter |
| Published: |
2015
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| Online Access: | http://hdl.handle.net/20.500.11937/11817 |