Border-busting microenterprises: handshakes and eye contact, not headshakes and binding contracts, the keys to stellar growth

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Border-busting microenterprises: handshakes and eye contact, not headshakes and binding contracts, the keys to stellar growth

Trust-based relationships impact foreign market success of NZ Micro-enterprises. Firms capable of building trust-based relationships as a springboard to foreign market entry and growth perform better than those reliant upon the protective mechanisms of a transactional cost approach. The implications...

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Bibliographic Details
Main Authors:	Pickering, P., Wong, David, Kingshott, Russel
Other Authors:	Seung-Hee Lee
Format:	Conference Paper
Published:	Korean Scholars of Marketing Science 2012
Subjects:	Relational mode Micro-enterprise Internationalisation Trust Governance form
Online Access:	http://hdl.handle.net/20.500.11937/11459

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