Border-busting microenterprises: handshakes and eye contact, not headshakes and binding contracts, the keys to stellar growth
Trust-based relationships impact foreign market success of NZ Micro-enterprises. Firms capable of building trust-based relationships as a springboard to foreign market entry and growth perform better than those reliant upon the protective mechanisms of a transactional cost approach. The implications...
| Main Authors: | , , |
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| Format: | Conference Paper |
| Published: |
Korean Scholars of Marketing Science
2012
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| Subjects: | |
| Online Access: | http://hdl.handle.net/20.500.11937/11459 |