Border-busting microenterprises: handshakes and eye contact, not headshakes and binding contracts, the keys to stellar growth
Trust-based relationships impact foreign market success of NZ Micro-enterprises. Firms capable of building trust-based relationships as a springboard to foreign market entry and growth perform better than those reliant upon the protective mechanisms of a transactional cost approach. The implications...
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| Format: | Conference Paper |
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Korean Scholars of Marketing Science
2012
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| Subjects: | |
| Online Access: | http://hdl.handle.net/20.500.11937/11459 |
| _version_ | 1848747811621830656 |
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| author | Pickering, P. Wong, David Kingshott, Russel |
| author2 | Seung-Hee Lee |
| author_facet | Seung-Hee Lee Pickering, P. Wong, David Kingshott, Russel |
| author_sort | Pickering, P. |
| building | Curtin Institutional Repository |
| collection | Online Access |
| description | Trust-based relationships impact foreign market success of NZ Micro-enterprises. Firms capable of building trust-based relationships as a springboard to foreign market entry and growth perform better than those reliant upon the protective mechanisms of a transactional cost approach. The implications of such findings are discussed. |
| first_indexed | 2025-11-14T06:55:05Z |
| format | Conference Paper |
| id | curtin-20.500.11937-11459 |
| institution | Curtin University Malaysia |
| institution_category | Local University |
| last_indexed | 2025-11-14T06:55:05Z |
| publishDate | 2012 |
| publisher | Korean Scholars of Marketing Science |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | curtin-20.500.11937-114592017-02-28T01:33:30Z Border-busting microenterprises: handshakes and eye contact, not headshakes and binding contracts, the keys to stellar growth Pickering, P. Wong, David Kingshott, Russel Seung-Hee Lee Relational mode Micro-enterprise Internationalisation Trust Governance form Trust-based relationships impact foreign market success of NZ Micro-enterprises. Firms capable of building trust-based relationships as a springboard to foreign market entry and growth perform better than those reliant upon the protective mechanisms of a transactional cost approach. The implications of such findings are discussed. 2012 Conference Paper http://hdl.handle.net/20.500.11937/11459 Korean Scholars of Marketing Science fulltext |
| spellingShingle | Relational mode Micro-enterprise Internationalisation Trust Governance form Pickering, P. Wong, David Kingshott, Russel Border-busting microenterprises: handshakes and eye contact, not headshakes and binding contracts, the keys to stellar growth |
| title | Border-busting microenterprises: handshakes and eye contact, not headshakes and binding contracts, the keys to stellar growth |
| title_full | Border-busting microenterprises: handshakes and eye contact, not headshakes and binding contracts, the keys to stellar growth |
| title_fullStr | Border-busting microenterprises: handshakes and eye contact, not headshakes and binding contracts, the keys to stellar growth |
| title_full_unstemmed | Border-busting microenterprises: handshakes and eye contact, not headshakes and binding contracts, the keys to stellar growth |
| title_short | Border-busting microenterprises: handshakes and eye contact, not headshakes and binding contracts, the keys to stellar growth |
| title_sort | border-busting microenterprises: handshakes and eye contact, not headshakes and binding contracts, the keys to stellar growth |
| topic | Relational mode Micro-enterprise Internationalisation Trust Governance form |
| url | http://hdl.handle.net/20.500.11937/11459 |