Entering Farmville: Finding Value in Social Games
Social games—games that operate within social network sites (SNS) and draw on a user’s social graph—are a rapidly growing phenomena. According to AppData’s facebook applications report, Zynga’s social game, Farmville, as at the 15th March 2012, had 29,100,000 monthly active users (MAU) and 5,800,000...
| Main Authors: | Balnaves, Mark, Willson, Michele, Leaver, Tama |
|---|---|
| Other Authors: | C. Anyanwu |
| Format: | Conference Paper |
| Published: |
Australian and New Zealand Communication Association
2012
|
| Subjects: | |
| Online Access: | http://hdl.handle.net/20.500.11937/11405 |
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