Entering Farmville: Finding Value in Social Games

Entering Farmville: Finding Value in Social Games

Social games—games that operate within social network sites (SNS) and draw on a user’s social graph—are a rapidly growing phenomena. According to AppData’s facebook applications report, Zynga’s social game, Farmville, as at the 15th March 2012, had 29,100,000 monthly active users (MAU) and 5,800,000...

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Bibliographic Details
Main Authors: Balnaves, Mark, Willson, Michele, Leaver, Tama
Other Authors: C. Anyanwu
Format: Conference Paper
Published: Australian and New Zealand Communication Association 2012
Subjects:
zynga
data mining
casual games
social games
facebook
farmville
Online Access:http://hdl.handle.net/20.500.11937/11405

Internet

http://hdl.handle.net/20.500.11937/11405

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