Is Social Media Really the Answer? How Issues Create Communities and Communities Create Issues Online

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Is Social Media Really the Answer? How Issues Create Communities and Communities Create Issues Online

Public relations scholars have emphasised the role of the Internet, and in particular social media, as a new and effective way for communication professionals to engage with stakeholders on social issues. However, beyond conceptual papers, there has been limited to no empirical evidence that online...

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Bibliographic Details
Main Authors:	Desai, R., Wolf, Katharina
Format:	Journal Article
Published:	Deakin University Australia 2014
Subjects:	social issues virtual communities advocacy New media public relations
Online Access:	http://www.pria.com.au/journal/area?command=record&id=165&cid=60# http://hdl.handle.net/20.500.11937/11356

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