Is Social Media Really the Answer? How Issues Create Communities and Communities Create Issues Online
Public relations scholars have emphasised the role of the Internet, and in particular social media, as a new and effective way for communication professionals to engage with stakeholders on social issues. However, beyond conceptual papers, there has been limited to no empirical evidence that online...
| Main Authors: | , |
|---|---|
| Format: | Journal Article |
| Published: |
Deakin University Australia
2014
|
| Subjects: | |
| Online Access: | http://www.pria.com.au/journal/area?command=record&id=165&cid=60# http://hdl.handle.net/20.500.11937/11356 |