Changing drinking behaviour: the mediating effects of satisfaction on consumption experiences and readiness to change
This study applies the disconfirmation of expectations paradigm to explain what makes the consumption of sin products (high risk alcohol consumption) a satisfactory or unsatisfactory experience. It further tests if it affects readiness to change behaviour. It illustrates that disconfirmation of expe...
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| Format: | Working Paper |
| Published: |
School of Marketing, Curtin Business School
2009
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| Subjects: | |
| Online Access: | http://hdl.handle.net/20.500.11937/11260 |