Attitudes towards counterfeits of luxury brands: the Singapore story

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Attitudes towards counterfeits of luxury brands: the Singapore story

The paper examines the factors that influence the attitudes of Singaporean consumers towards counterfeits of luxury brands. Data was collected using a self-administered questionnaire from 300 postgraduate students of a large university. Both social influence and price quality inference were found to...

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Bibliographic Details
Main Authors:	Teah, Min, Phau, Ian
Other Authors:	Daniela Spanjaard
Format:	Conference Paper
Published:	University of Western Sydney 2008
Subjects:	Luxury brand Consciousness Counterfeit Singapore Value consciousness Personal gratification Brand prestige
Online Access:	http://hdl.handle.net/20.500.11937/11111

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