Attitudes towards counterfeits of luxury brands: the Singapore story
The paper examines the factors that influence the attitudes of Singaporean consumers towards counterfeits of luxury brands. Data was collected using a self-administered questionnaire from 300 postgraduate students of a large university. Both social influence and price quality inference were found to...
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| Format: | Conference Paper |
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University of Western Sydney
2008
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| Online Access: | http://hdl.handle.net/20.500.11937/11111 |