Attitudes towards counterfeits of luxury brands: the Singapore story
The paper examines the factors that influence the attitudes of Singaporean consumers towards counterfeits of luxury brands. Data was collected using a self-administered questionnaire from 300 postgraduate students of a large university. Both social influence and price quality inference were found to...
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| Other Authors: | |
| Format: | Conference Paper |
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University of Western Sydney
2008
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| Online Access: | http://hdl.handle.net/20.500.11937/11111 |
| _version_ | 1848747717892767744 |
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| author | Teah, Min Phau, Ian |
| author2 | Daniela Spanjaard |
| author_facet | Daniela Spanjaard Teah, Min Phau, Ian |
| author_sort | Teah, Min |
| building | Curtin Institutional Repository |
| collection | Online Access |
| description | The paper examines the factors that influence the attitudes of Singaporean consumers towards counterfeits of luxury brands. Data was collected using a self-administered questionnaire from 300 postgraduate students of a large university. Both social influence and price quality inference were found to significantly influence attitudes towards counterfeits of luxury brands. There is no significant relationship with brand consciousness, personal gratification, value consciousness, and brand prestige. Attitudes towards counterfeits of luxury brands were found to influence purchase intention. A research model is developed together with an agenda of seven hypotheses. The main contributions of the proposed research are also delineated. |
| first_indexed | 2025-11-14T06:53:36Z |
| format | Conference Paper |
| id | curtin-20.500.11937-11111 |
| institution | Curtin University Malaysia |
| institution_category | Local University |
| last_indexed | 2025-11-14T06:53:36Z |
| publishDate | 2008 |
| publisher | University of Western Sydney |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | curtin-20.500.11937-111112022-11-21T06:47:04Z Attitudes towards counterfeits of luxury brands: the Singapore story Teah, Min Phau, Ian Daniela Spanjaard Sara Denize Neeru Sharma Luxury brand Consciousness Counterfeit Singapore Value consciousness Personal gratification Brand prestige The paper examines the factors that influence the attitudes of Singaporean consumers towards counterfeits of luxury brands. Data was collected using a self-administered questionnaire from 300 postgraduate students of a large university. Both social influence and price quality inference were found to significantly influence attitudes towards counterfeits of luxury brands. There is no significant relationship with brand consciousness, personal gratification, value consciousness, and brand prestige. Attitudes towards counterfeits of luxury brands were found to influence purchase intention. A research model is developed together with an agenda of seven hypotheses. The main contributions of the proposed research are also delineated. 2008 Conference Paper http://hdl.handle.net/20.500.11937/11111 University of Western Sydney fulltext |
| spellingShingle | Luxury brand Consciousness Counterfeit Singapore Value consciousness Personal gratification Brand prestige Teah, Min Phau, Ian Attitudes towards counterfeits of luxury brands: the Singapore story |
| title | Attitudes towards counterfeits of luxury brands: the Singapore story |
| title_full | Attitudes towards counterfeits of luxury brands: the Singapore story |
| title_fullStr | Attitudes towards counterfeits of luxury brands: the Singapore story |
| title_full_unstemmed | Attitudes towards counterfeits of luxury brands: the Singapore story |
| title_short | Attitudes towards counterfeits of luxury brands: the Singapore story |
| title_sort | attitudes towards counterfeits of luxury brands: the singapore story |
| topic | Luxury brand Consciousness Counterfeit Singapore Value consciousness Personal gratification Brand prestige |
| url | http://hdl.handle.net/20.500.11937/11111 |