Investigating the antecedent and moderating factors towards purchase intention and willingness to pay more for limited edition luxury brands
Purpose: This study investigates the antecedent “perceived” variables that lead to a determined perception of value, and the resulting intention to purchase and/or willingness to pay more for a limited edition luxury offering. Furthermore, it is investigated whether status-seeking desire within a...
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| Format: | Working Paper |
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2015
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| Online Access: | http://business.curtin.edu.au/schools-and-departments/marketing/our-research/working-papers/ http://hdl.handle.net/20.500.11937/10763 |
| _version_ | 1848747622168264704 |
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| author | Tucker, Oliver |
| author_facet | Tucker, Oliver |
| author_sort | Tucker, Oliver |
| building | Curtin Institutional Repository |
| collection | Online Access |
| description | Purpose: This study investigates the antecedent “perceived” variables that lead to a determined perception of value, and the resulting intention to purchase and/or willingness to pay more for a limited edition luxury offering. Furthermore, it is investigated whether status-seeking desire within a consumer moderates the relationship between perceived value to purchase intention, and perceived value to willingness to pay more for the limited edition luxury offering. |
| first_indexed | 2025-11-14T06:52:04Z |
| format | Working Paper |
| id | curtin-20.500.11937-10763 |
| institution | Curtin University Malaysia |
| institution_category | Local University |
| last_indexed | 2025-11-14T06:52:04Z |
| publishDate | 2015 |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | curtin-20.500.11937-107632017-01-30T11:20:53Z Investigating the antecedent and moderating factors towards purchase intention and willingness to pay more for limited edition luxury brands Tucker, Oliver Purpose: This study investigates the antecedent “perceived” variables that lead to a determined perception of value, and the resulting intention to purchase and/or willingness to pay more for a limited edition luxury offering. Furthermore, it is investigated whether status-seeking desire within a consumer moderates the relationship between perceived value to purchase intention, and perceived value to willingness to pay more for the limited edition luxury offering. 2015 Working Paper http://hdl.handle.net/20.500.11937/10763 http://business.curtin.edu.au/schools-and-departments/marketing/our-research/working-papers/ fulltext |
| spellingShingle | Tucker, Oliver Investigating the antecedent and moderating factors towards purchase intention and willingness to pay more for limited edition luxury brands |
| title | Investigating the antecedent and moderating factors towards purchase intention and willingness to pay more for limited edition luxury brands |
| title_full | Investigating the antecedent and moderating factors towards purchase intention and willingness to pay more for limited edition luxury brands |
| title_fullStr | Investigating the antecedent and moderating factors towards purchase intention and willingness to pay more for limited edition luxury brands |
| title_full_unstemmed | Investigating the antecedent and moderating factors towards purchase intention and willingness to pay more for limited edition luxury brands |
| title_short | Investigating the antecedent and moderating factors towards purchase intention and willingness to pay more for limited edition luxury brands |
| title_sort | investigating the antecedent and moderating factors towards purchase intention and willingness to pay more for limited edition luxury brands |
| url | http://business.curtin.edu.au/schools-and-departments/marketing/our-research/working-papers/ http://hdl.handle.net/20.500.11937/10763 |