Investigating the antecedent and moderating factors towards purchase intention and willingness to pay more for limited edition luxury brands
Purpose: This study investigates the antecedent “perceived” variables that lead to a determined perception of value, and the resulting intention to purchase and/or willingness to pay more for a limited edition luxury offering. Furthermore, it is investigated whether status-seeking desire within a...
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| Format: | Working Paper |
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2015
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| Online Access: | http://business.curtin.edu.au/schools-and-departments/marketing/our-research/working-papers/ http://hdl.handle.net/20.500.11937/10763 |