Investigating the antecedent and moderating factors towards purchase intention and willingness to pay more for limited edition luxury brands
Purpose: This study investigates the antecedent “perceived” variables that lead to a determined perception of value, and the resulting intention to purchase and/or willingness to pay more for a limited edition luxury offering. Furthermore, it is investigated whether status-seeking desire within a...
| Main Author: | |
|---|---|
| Format: | Working Paper |
| Published: |
2015
|
| Online Access: | http://business.curtin.edu.au/schools-and-departments/marketing/our-research/working-papers/ http://hdl.handle.net/20.500.11937/10763 |
| Summary: | Purpose: This study investigates the antecedent “perceived” variables that lead to a determined perception of value, and the resulting intention to purchase and/or willingness to pay more for a limited edition luxury offering. Furthermore, it is investigated whether status-seeking desire within a consumer moderates the relationship between perceived value to purchase intention, and perceived value to willingness to pay more for the limited edition luxury offering. |
|---|