Devil Continues to Wear “Counterfeit” Prada: A Tale of Two Cities

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Devil Continues to Wear “Counterfeit” Prada: A Tale of Two Cities

Purpose – This paper aims to examine the influence of social and personality factors on attitudes towards counterfeiting of luxury brands and purchase intention between China Chinese and Taiwan Chinese consumers. Design/methodology/approach – Data collection was conducted using a mall intercept appr...

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Bibliographic Details
Main Authors:	Teah, Min, Phau, Ian, Huang, Y.
Format:	Journal Article
Published:	Emerald Group Publishing Limited 2015
Subjects:	Attitudes Taiwan Consumers Counterfeiting China Luxury brands
Online Access:	http://hdl.handle.net/20.500.11937/10717

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