Devil Continues to Wear “Counterfeit” Prada: A Tale of Two Cities
Purpose – This paper aims to examine the influence of social and personality factors on attitudes towards counterfeiting of luxury brands and purchase intention between China Chinese and Taiwan Chinese consumers. Design/methodology/approach – Data collection was conducted using a mall intercept appr...
| Main Authors: | , , |
|---|---|
| Format: | Journal Article |
| Published: |
Emerald Group Publishing Limited
2015
|
| Subjects: | |
| Online Access: | http://hdl.handle.net/20.500.11937/10717 |