Applying Usability and HCI Principles in Developing Marketing Websites
This paper discusses why application of usability and human computer interaction (HCI) principles is essential in development of effective websites for marketing purposes. The poor usability of many websites wastes users' time, and increass their frustration. The paper explains how usability an...
| Main Authors: | , |
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| Format: | Journal Article |
| Published: |
M I R Publishers
2012
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| Online Access: | http://hdl.handle.net/20.500.11937/10329 |
| _version_ | 1848746203117780992 |
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| author | Issa, Tomayess Turk, A. |
| author_facet | Issa, Tomayess Turk, A. |
| author_sort | Issa, Tomayess |
| building | Curtin Institutional Repository |
| collection | Online Access |
| description | This paper discusses why application of usability and human computer interaction (HCI) principles is essential in development of effective websites for marketing purposes. The poor usability of many websites wastes users' time, and increass their frustration. The paper explains how usability and HCI aspects were included in the new Participative Methodology for Marketing Websites, to reduce user frustration and to improve the website capabilities. This new methodology was developed after intensive study and methodologies from Information Systems Development, Methodologies for Developing Websties, Marketing Methodologies and additional detailed design techniques. The participative Methodology for Marketing Websites was assessed by two research phases: interview and questionnaire. This paper includes only two aspects of the full research process: an overview of the research methodology; and discussion the results from the interview and questionnaire study, focusing on usability and HCI aspects. |
| first_indexed | 2025-11-14T06:29:31Z |
| format | Journal Article |
| id | curtin-20.500.11937-10329 |
| institution | Curtin University Malaysia |
| institution_category | Local University |
| last_indexed | 2025-11-14T06:29:31Z |
| publishDate | 2012 |
| publisher | M I R Publishers |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | curtin-20.500.11937-103292017-01-30T11:18:04Z Applying Usability and HCI Principles in Developing Marketing Websites Issa, Tomayess Turk, A. Human Computer Interaction and Integrated Methodology Developing Websites Usability This paper discusses why application of usability and human computer interaction (HCI) principles is essential in development of effective websites for marketing purposes. The poor usability of many websites wastes users' time, and increass their frustration. The paper explains how usability and HCI aspects were included in the new Participative Methodology for Marketing Websites, to reduce user frustration and to improve the website capabilities. This new methodology was developed after intensive study and methodologies from Information Systems Development, Methodologies for Developing Websties, Marketing Methodologies and additional detailed design techniques. The participative Methodology for Marketing Websites was assessed by two research phases: interview and questionnaire. This paper includes only two aspects of the full research process: an overview of the research methodology; and discussion the results from the interview and questionnaire study, focusing on usability and HCI aspects. 2012 Journal Article http://hdl.handle.net/20.500.11937/10329 M I R Publishers fulltext |
| spellingShingle | Human Computer Interaction and Integrated Methodology Developing Websites Usability Issa, Tomayess Turk, A. Applying Usability and HCI Principles in Developing Marketing Websites |
| title | Applying Usability and HCI Principles in Developing Marketing Websites |
| title_full | Applying Usability and HCI Principles in Developing Marketing Websites |
| title_fullStr | Applying Usability and HCI Principles in Developing Marketing Websites |
| title_full_unstemmed | Applying Usability and HCI Principles in Developing Marketing Websites |
| title_short | Applying Usability and HCI Principles in Developing Marketing Websites |
| title_sort | applying usability and hci principles in developing marketing websites |
| topic | Human Computer Interaction and Integrated Methodology Developing Websites Usability |
| url | http://hdl.handle.net/20.500.11937/10329 |