Building trust in the fresh produce industry

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Building trust in the fresh produce industry

In the fresh produce industry, a grower's trust in their preferred market agent is derived primarily from the market agent's reputation. As a favourable reputation is derived from many satisfactory transactions where the grower believes that they have been adequately rewarded and treated f...

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Bibliographic Details
Main Author:	Batt, Peter
Other Authors:	S. Chetty
Format:	Conference Paper
Published:	Massey University 2001
Online Access:	http://hdl.handle.net/20.500.11937/10214

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